“Bleisure” is a combination of the words “business” and “leisure.”The phrase “bleisure travel” refers to travel that blends both leisure and business. Usually, it takes the form of business travelers staying longer in order to spend time on leisure activities that might include hiking, sightseeing, visiting entertainment places, or attending events. Bridging the gap between work,…
This dissertation was submitted by Sharannya Kotalawala for MSc. in Digital Marketing at Northumbria University. Chapter 1: Introduction The global rise in environmental and ethical concerns has led to a notable increase in the growing importance of sustainable fashion on a global scale. Similar to their counterparts in numerous other nations, the younger generation in…
The incredible show that Victoria’s Secret has been putting on since 1995 ended in 2018. The show came back after 4 years and, yet again, left the world speechless. On this occasion, Victoria’s Secret took a different approach, as the live event was filmed and turned into a feature-length documentary. Additionally, the event featured the work of…
According to research done by WGSN the worldwide luxury market is expected to reach $419 billion by 2027, notwithstanding present economic uncertainty and supply chain problems. The US advertising budget has dropped by 5% in 2022, while the luxury market’s media expenditure is unwavering. This is primarily because high-income earners, who can withstand the economic…
As marketing plays a major role in any brand, getting to know the way of marketing your brand is important as getting to know yourself. There are many ways to market a brand, such as advertising, paid promotions, social media, etc. But there are different ways when it comes to digital marketing, Seo is also…
York is a beautiful city to visit in northeast England. Always plan your trip ahead, I went to see York with a few of my friends and we decided so we booked the train tickets 3-2 weeks in advance as sometimes the train ticket might be cheaper than the coach. As I am a student…
The target customer helps a brand develop effective marketing strategies. Who is a target customer? a group of people that a brand has identified as your potential client as most likely to purchase the brand’s products. It might be intriguing to focus on many types of consumers, but targeting one customer segment will be easier…
A company’s personality revolves around branding and it’s created to forge a closer connection with your consumers. The best way to differentiate a company from its competitors is to stand out. Branding is everything your brand represents from the brand name, logo, design, and communication to your key values and business model. This is not…
“O Autumn, laden with fruit and stained with blood of the grape….” “The spirits of the air live on the smells of fruits; and joy….” ‘To Autumn – William Blake – Never mind Autumn being the season of vibrance and colour, choosing what to drink during those transitional months will require a bit of thought….
The fashion circular economy starts to reshape the apparel industry, as products are designed and sold in a way for long use so that products have value for a longer time. A circular economy wasted fewer resources and did less damage to the environment. On the other hand, the global economy runs largely with a…