This is was my MSc.Digital Marketing Dissertation. Hope this will be helpful in your research work as well. Introduction The global rise in environmental and ethical concerns has led to a notable increase in the growing importance of sustainable fashion on a global scale. Similar to their counterparts in numerous other nations, the younger generation in the United Kingdom is gradually becoming aware of the ecological repercussions of their decisions. The objective of this discourse is to put forth hypotheses regarding the strategic use of technology in the promotion of sustainable fashion among the youth demographic in the United Kingdom. …
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It’s a store that sells one-of-a-kind stuff based on Google products, culture, and characters. At the moment, there are more than 60 distinct things available for purchase, including mugs, t-shirts, purses, and backpacks. 2.1. UX 2.1.1. Strategy and Scope User Needs and Product Objectives are two factors that are considered in the strategy pane. User Needs Nike, Adidas, and Google Merchandise stores share similar user needs such as being able to browse and purchase products offered by the brand, view and track order history, and be able to contact the brand for support and service requests. Product Objectives Nike, Adidas,…
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There are two types of Sustainable fabrics/fibres, natural fibres and futuristic & innovative fabrics. Below both types are analysed further. Natural Fibres Recycled Cotton Cotton is referred to as \’White Gold\’, because of how lucrative it is in developing nations, like Uzbekistan. Cotton is one of the commonly used fibres and is light and breathable. But unfortunately Growing conventional cotton has been problematic since it requires pesticides. Whereas Organic cotton is grown to minimise the environmental impact and has become an alternative to replace conventional cotton. Sad truth about the plant is that conventional cotton is the thirstiest crop in…
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Sustainability is the consumption and production of fashion with minimal wastage of natural resources. Fashion is divided into sectors such as luxury fashion and fast fashion. Luxury fashion is meant to be exclusive and expensive as well as having their own identity in their styles. On the other hand, fast fashion brands cater to similar styles and products and are priced low. Since luxury brands have a premium price they can afford to be sustainable. Price place a huge role in the luxury fashion industry, that fast fashion does not have.Traditional luxury fashion brands such as Gucci, Prada, & Louis…
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Researching and Memorising each and everything as a fashion designer is one of the most challenging things to do. It is very time consuming. Sometimes it’s nearly impractical. Most of us would prefer a compact book rather than scrolling for hours online. Two of the books that any fashion designer might find useful is reviewed below. Both of books are published by Fashionary. Fashionpedia This is also known as a fashion bible( fun fact: looks like a bible as well). This book is not only for fashion designers but also fashion bloggers, editors, buyers, and fashion students so that the…
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COVID19 has impacted many sectors in the economy and people’s lifestyles. As many only talk about the number of patients, I have discussed how COVID19 has had an impact on the fashion industry. Fashion Production sites are effected Major apparel production countries are Marocco, Portugal, Turkey, Bangladesh, and India. Bangladesh is known as one of the largest apparel production countries. Covid19 has made many people in Bangladesh jobless. It is because international Brands have canceled billions of dollars of orders since some brands have stopped the orders and the government lockdown stopped people from traveling.This has effected on 4 million…
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Is there a rule when it comes to fashion or styling yourself the way you want? Well, there is no such thing! Ever since covid19 started, most of us are quarantined in a lockdown. Many of us started to feel bored and uncomfortable to stay at home. So we started to invent challenges and one of the most interesting and exciting challenges I came across was #pillowchallenge also known as #qurantinepillowchallenge and #pillowdresschallenge. The challenge is to take a large pillow and cover the front part of your body and put a belt around yourself so that the pillow won’t…
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01. Initially, Victoria\’s Secret focused on men as their target market Victoria\’s Secret has an interesting story behind the brand. It was founded by an American businessman named Roy Raymond. He felt embarrassed to buy lingerie for his wife at the department stores available at the time. So he thought of starting up a lingerie store where men can feel at ease buying lingerie for women. Therefore, the store design and the marketing campaigns, at initial stages were aimed at men during the initial stages. 02. Who is Victoria? Victoria\’s Secret might make you think that the brand Victoria\’s Secret…