STEPIC analyses macro changes, and the acronym STEPIC stands for “Society, Technology, Economy, Policy, Industry, and Creativity,” which refers to the six factors that influence change in marketing. Researchers apply the STEPIC framework in order to determine the most significant factors influencing the consumer goods and services industries. The middle of the 20th century began a…
Category: Fashion
What is Victoria’s Secret’s Tour ’23: ‘Reimagined’ Trying to Accomplish
The incredible show that Victoria’s Secret has been putting on since 1995 ended in 2018. The show came back after 4 years and, yet again, left the world speechless. On this occasion, Victoria’s Secret took a different approach, as the live event was filmed and turned into a feature-length documentary. Additionally, the event featured the work of…
Why Is SEO Important for a Fashion Brand?
As marketing plays a major role in any brand, getting to know the way of marketing your brand is important as getting to know yourself. There are many ways to market a brand, such as advertising, paid promotions, social media, etc. But there are different ways when it comes to digital marketing, Seo is also…
Deciding On The Right Target Customer For Your Brand
The target customer helps a brand develop effective marketing strategies. Who is a target customer? a group of people that a brand has identified as your potential client as most likely to purchase the brand’s products. It might be intriguing to focus on many types of consumers, but targeting one customer segment will be easier…
5 Important Things When Building a Fashion Brand
A company’s personality revolves around branding and it’s created to forge a closer connection with your consumers. The best way to differentiate a company from its competitors is to stand out. Branding is everything your brand represents from the brand name, logo, design, and communication to your key values and business model. This is not…
Circular Economy – Time for Fashion to Reuse Sustainability
The fashion circular economy starts to reshape the apparel industry, as products are designed and sold in a way for long use so that products have value for a longer time. A circular economy wasted fewer resources and did less damage to the environment. On the other hand, the global economy runs largely with a…
Digital Fashion and Fashion trends 2022 in the Metaverse
Metaverse is a new opportunity for the broader fashion industry, as Gen Z and other tech-savvy young consumers spend more time online and exploring the possibilities. A metaverse avatar can wear any garment without any constraints of type, design, fabric, and use. A survey done by McKinsey shows that Gen Z spent an average of…
Fashion From the 1900s To 1990s
Ultimate Designing Software For A Fashion Designer
Not everything is done physically these days, as this era lives digitally. As a fashion designer, there are software that comes in handy in the designing process. This can be categorized into three sections -Illustrations, 3D design, and digital pattern making. Illustrations 1. Photoshop – Photoshop helps create 3d illustration, graphics and paintings on the…
Ultimate List of sewing supplies for an upcoming Fashion Designer
Since I was 5-6 years old all I dreamed of was to be a fashion designer, I was finally able to achieve my dreams. But one thing I never knew till I started studying fashion was that I had to stitch. Not that I don’t like to sew but my idea for a fashion designer…