As marketing plays a major role in any brand, getting to know the way of marketing your brand is important as getting to know yourself. There are many ways to market a brand, such as advertising, paid promotions, social media, etc. But there are different ways when it comes to digital marketing,
Seo is also known as Search Engine Optimisation, it is the process of improving the visibility of your website and maximizing visitors. Seo rules in the past were very simple, where a brand could make things up to get to the highest ranking in a search engine, and nowadays google has made it more complex if unusual content or behavior could raise a red flag and will be at risk of being removed from search results. Before entering the complex side of SEO, let’s see the need-to-know terms in digital marketing,
Seo specialization focuses on understanding and mastering the algorithms underlying search engine results. Types of basic SEO specialization that every marketer needs to know,
- local Seo
- Technical Seo
- Seo Copy Writing
Let’s get to know these specializations in depth,
Local SEO
Businesses that are targeting a specific area/region are the businesses that benefit more from local SEO. This incorporates retail establishments, service providers, lodging facilities, banks, hospitals, and more. For example, if the brand is located in tyne and wear but in the city of Sunderland, the brand would mostly target people living in the city than the entire district. As most people don’t want to go out of their way or travel several hours to visit a store, they would want a nearby store that they visit regularly.
Every fashion industry e-commerce platform needs global SEO, of course. However, local SEO might attract both online and offline customers. Creating search terms using location-specific keywords is a part of local SEO strategies. In order to create a Google My Business account, you may thus use SEO services for any fashion industry business! Through local search searches, the page can assist in drawing people to your retail location.
This result provides clothing stores’ names up front, along with an instant “directions link” which brings up a map application on a user’s phone meaning that these stores have utilized local Seo to reach their customers.
Even though many brands benefit from local SEO, this is probably not a good fit for companies like online stores, brands that don’t want to provide their local information, and private sellers online that wish to keep their information secret. On Google, local search results are shown as the map pack but the brand organic SEO is the most important.
Therefore, use SEO techniques to improve the brand’s Google My Business profile. The descriptions must use the keywords that the brand has chosen, high-quality pictures, and customer testimonials for the business.
Importance of Local SEO (Horbunova, 2022)
- 46% of all searches have to do with location
- 86% of consumers use Google Maps to find local businesses
- 72% of consumers searching for local businesses visit stores within five miles
Technical Seo
The intention of technical SEO is to raise a website’s technical aspect so that search engines will rank its pages higher. The three components of technical optimization are making a website speedier, simpler to crawl, and more understandable for search engines. On-page SEO, which focuses on improving elements of your website to improve rankings, includes technical SEO. It is the opposite of off-page SEO, which focuses on increasing a website’s exposure through other methods.
Seo Copywriting
Writing content that is search engine friendly and, most importantly, addresses user needs is known as copywriting for SEO (search engine optimization). When done correctly, SEO copywriting may both improve your rankings and please your users.
Writing online content for consumers using SEO tactics and keyword research is known as SEO copywriting. Copywriting comes into play because user-friendly material is given priority by search engine crawlers.
Depending on the requirements of the customer, copywriters frequently provide a variety of different outputs, such as blog posts, web pages, ad copy, ebooks, and many more.
Copywriters must be familiar with the fundamentals of SEO even if they may not need to have an in-depth technical understanding.
The job of a writer may have a significant influence on the performance of a website, from doing keyword research to creating organized and optimized content.
A brand should spend money on SEO copywriting for the following three reasons:
- In order to draw in targeted visitors depending on the keywords your content focuses on
- To earn your audience’s trust, respond to the inquiries they raise
- In order to persuade readers to behave (download your app, subscribe to your podcast, make a purchase, etc.)
Very informative! Would definitely love to see more of this type of topic in articles in the future!