Focusing on investigating and discussing the impact of Covid 19 and related restrictions on personal wellness and the resultant shifts in lifestyle . Furthermore , the response from global brands to accommodate the rising wellness conscious routines and travel are discussed as well. Moreover investigates novel design innovations in the domains of fashion and wellness to support the new altered lifestyle in the new normal.
Covid 19 and its related restrictions have led to a considerable deterioration in physical, mental, and social wellbeing of people. It is expected that there will be a rise in wellness tourism once the travel restrictions are uplifted where people travel not only for scenery and adventure but also to socialise with friends and be physically active.
However there seems to a problem when finding clothes that are comfortable enough to relax and be social whole being functional enough to move around and be active.
Read My take on the “New Normal”