Download the full report through the link above
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Download the full report through the link above
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Introduction to the Brand Victoria’s Secret is the largest lingerie seller in the United States. It has been under public spotlight since the late 1990s and it definitely is one of the most talked brands in the history. Even though it was earlier owned by L-Brands , it is now owned by a Private Equity Company after its CEO (former) and Chairman Lex Wexner stepped down from the company. When Roy Raymond founded Victoria’s Secret , it was founded to appeal to men who were shopping for women’s lingerie. However , when Victoria’s Secret came under the control of Les…
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Introduction to the Brand Victoria’s Secret is the largest lingerie seller in the United States. It has been under public spotlight since the late 1990s and it definitely is one of the most talked brands in the history. Even though it was earlier owned by L-Brands , it is now owned by a Private Equity Company after its CEO (former) and Chairman Lex Wexner stepped down from the company. When Roy Raymond founded Victoria’s Secret , it was founded to appeal to men who were shopping for women’s lingerie. However , when Victoria’s Secret came under the control of Les…
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01. Initially, Victoria\’s Secret focused on men as their target market Victoria\’s Secret has an interesting story behind the brand. It was founded by an American businessman named Roy Raymond. He felt embarrassed to buy lingerie for his wife at the department stores available at the time. So he thought of starting up a lingerie store where men can feel at ease buying lingerie for women. Therefore, the store design and the marketing campaigns, at initial stages were aimed at men during the initial stages. 02. Who is Victoria? Victoria\’s Secret might make you think that the brand Victoria\’s Secret…