This is was my MSc.Digital Marketing Dissertation. Hope this will be helpful in your research work as well. Introduction The global rise in environmental and ethical concerns has led to a notable increase in the growing importance of sustainable fashion on a global scale. Similar to their counterparts in numerous other nations, the younger generation in the United Kingdom is gradually becoming aware of the ecological repercussions of their decisions. The objective of this discourse is to put forth hypotheses regarding the strategic use of technology in the promotion of sustainable fashion among the youth demographic in the United Kingdom. …
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There are two types of Sustainable fabrics/fibres, natural fibres and futuristic & innovative fabrics. Below both types are analysed further. Natural Fibres Recycled Cotton Cotton is referred to as \’White Gold\’, because of how lucrative it is in developing nations, like Uzbekistan. Cotton is one of the commonly used fibres and is light and breathable. But unfortunately Growing conventional cotton has been problematic since it requires pesticides. Whereas Organic cotton is grown to minimise the environmental impact and has become an alternative to replace conventional cotton. Sad truth about the plant is that conventional cotton is the thirstiest crop in…
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Sustainability is the consumption and production of fashion with minimal wastage of natural resources. Fashion is divided into sectors such as luxury fashion and fast fashion. Luxury fashion is meant to be exclusive and expensive as well as having their own identity in their styles. On the other hand, fast fashion brands cater to similar styles and products and are priced low. Since luxury brands have a premium price they can afford to be sustainable. Price place a huge role in the luxury fashion industry, that fast fashion does not have.Traditional luxury fashion brands such as Gucci, Prada, & Louis…