A company’s personality revolves around branding and it’s created to forge a closer connection with your consumers. The best way to differentiate a company from its competitors is to stand out. Branding is everything your brand represents from the brand name, logo, design, and communication to your key values and business model. This is not only important to fashion brands but also to any other brand which is starting out fresh.
01. Don’t be a Pleaser – Why would you want to please everyone? A brand that focuses on pleasing all types of consumers, will soon be forgotten as it will be a very boring brand. Make sure your consumers remember you, instead of focusing on many consumer groups, focus on delivering to your core consumer.
02. Don’t Follow Trends, Create and experiment – Developing a strong brand identity increases reaching a wider audience to your brand. Rather than impersonating, developing new and different products, services, values, or buying experiences that no one has ever seen is what makes a brand stand out from its competitors, as customers have no options on the market but to come to you for that point of differentiation.
03. Reliability – A brand should always repeat and voice out its brand values and should be clear about what the brand stands for, which builds a sense of predictability. When customers perceive that a brand aligns with their personal values, it’s a powerful competitive advantage and they tend to be loyal to that brand.
04. Visibility – Increasing visibility is the extent to which, consumers can recall or interact with the brand under various circumstances. Creating brand awareness and visibility is the main step in advertising a new product or when bringing back an older in light. As brands are competing in a highly globalized market, brand visibility is a key indicator of a brand’s competitive market performance. To ensure a product or brand’s market success, visibility levels must be managed across the entire product life-cycle-from product launch to a market decline. There are many ways to promote brand visibility for example by getting involved in fashion competitions, social media, media coverage, or traditional advertising.
05. Communication VS Expectation – Building trust and impressing your consumers by exceeding their expectations leads to sales. Continuously speaking to your consumers with sincerity and also adding value to your products or services will keep customers coming back and it will increase the chances of being recommended, which will also lead to forging stronger relationships with your consumers in the long term.
Actually a really good read, short , up to the point and research backed as always !